The Trybrid as a platform for corporate branding brings opportunity for those concerned about the impacts of peak oil and climate change, and whose strategies’ seek to align their brand with visible solutions to the planets threatening future.
The Trybrid Project plans extensive collaboration and involvement with the corporate sector, both inside and out of the marine industry.
Beyond climate change, Trybrid is also attracting interest simply because the projects long term humanitarian purpose.
There is also interest from industries whose products can be showcased aboard the Trybrid in areas such as diesel fuel efficiencies, electric generator to electric motor efficiencies, photovoltaic cell providers, communications and control electronics and software, battery storage, and general boat building supply.
Organizations with an ethos of excellence in design and environmental awareness are currently offering to support the projects design evolution. A branding alignment with Trybrid, whose looming visibility in the harbors and rivers of the worlds capital cites gives potentially positive support to a range of brands, across global markets, particularly as the boat is taken through its paces, in its 2011/12 international publicity tour. There are few affordable branding opportunities, with similar the ability of an internationally deployed solar hydrogen demonstrataion boat, to carry its brands to a range of dockside, civic receptions in Asia, the Americas, Middle East and Europe. A 34m boat that could find itself on display, wheeled into a carpark alongside the Thames or the Hudson River will certainly attract attention.
Coupled with the Trybrid’s multimedia and PR team, aboard for a world tour, coupled with Trybrid’s somewhat breathtaking appearance, both in and out of the water, the Trybrid Project is only just seeing the beginning, in 2007, of growing corporate sponsorship enquiry.
The accelerating rise in fuel costs is attracting other, purely practical corporate interest in the project. With some 10,000 passengers being licensed to make the 20NM trip out to the Great Barrier Reef in and around Australia’s Cairns and Port Douglas, there is growing interest from industry and environmental leaders such as Quicksilver Cruises in developing more fuel efficient reef ferries. Most of Quicksilver’s current fast ferry fleet has seen the input of the Trybrid design team, whether through Incat, One2three or NQEA, to include such projects as the One2three designed 28m, 31knot Silversonic owned and managed under Quicksilver’s Silver Series . Quicksilver’s Doug Baird and Trybrid’s Rod Davis both sit on one of the Great Barrier Reefs Marine Park Authority’s Local Marine Advisory Boards, and maintain a regular dialogue regarding the projects evolution, with both Davis and Baird tasked with exploring ways to reduce the burden and cost of fossil fuels, which in themselves, through CO2 pollution, are adding to the insecurity of Quicksilver’s primary biological attraction, namely, a healthy Great Barrier Reef.
The Trybrid Project’s purpose as a technology prototype and demonstrator, and its eventual humanitarian deployment, means the project maintains a high degree of ethical standing whilst at the same time being a billboard for corporations interested in either demonstrating their wares, or exposing their brand, and this is facilitated by the fact that the project is not owned or captured by a particular commercial interest, and as such, the projects is not for profit, and with likely eventual tax deductibility through one of several routes, is an attractive, conflict free opportunity for the corporate sector.
Accordingly the project is unencumbered in its ability to welcome corporate, government and humanitarian support. We welcome, therefore, any interested corporate interest, and the first point of contact for such enquiry is the Project Manager, Rod Davis on +61 418 235561 or rod@trybrid.org